About Trade Project

Commercial Experience Behind Better Baltic Market Decisions

Trade Project is a Baltic Commercial Advisory firm helping companies make better commercial decisions in Estonia and across the Baltic markets.

Built on 30+ years of hands-on commercial and sales experience, including 16+ years of Baltic-level leadership across FMCG and consumer goods.

Practical experience. Independent perspective. Commercial focus.

Experience Behind Trade Project

Built on senior commercial experience across the Baltic markets.

Experience across international brands, distributors, retail customers and commercial teams provides a practical view of the full commercial value chain.

30+ Years
Commercial & sales experience
16+ Years
Baltic-level leadership
3 Baltic Markets
Estonia, Latvia & Lithuania
FMCG & Consumer Goods
Brands, distributors, retailers & commercial teams

Built on senior commercial experience across the Baltic markets

  • Maxima logo
  • Lidl logo
  • IKI logo
  • DEPO logo
  • Grossi Toidukaubad logo
  • LaTS logo
  • Jungent logo
  • Fazer logo
  • Marli logo
  • BalSnack logo
  • Paulig logo
  • Prisma logo
  • Rimi logo
  • Salonshop logo
  • Selver logo
  • Top! logo
  • Turka logo
  • Ühinenud Apteegid logo
From Experience to Advisory

Commercial advice grounded in real market experience.

Trade Project applies hands-on commercial experience to help companies make better Baltic market decisions and turn them into practical action.

  1. 01

    Practical Perspective

    Recommendations reflect real market conditions, customer expectations and execution requirements.

  2. 02

    Cross-Commercial View

    Strategy, customers, pricing, sales and distribution are considered as connected parts of the commercial system.

  3. 03

    Decision Focus

    The focus is on clearer priorities, better commercial decisions and practical next steps.

Interlocking gears symbolising expert advice and practical commercial execution
The Trade Project Approach

Independent thinking. Senior-level involvement. Practical commercial focus.

Advice is shaped around the client’s actual business situation and commercial priorities — not a predefined consulting model.

01

Independent Perspective

An objective external view helps challenge assumptions and support better commercial decisions.

02

Senior-Level Involvement

Clients work directly with experienced commercial leadership throughout the assignment.

03

Practical Commercial Focus

Recommendations must work in real customer, sales and distribution environments.

04

Focus on What Matters

Work stays focused on the commercial priorities where external support can create the greatest value.

Let’s Turn Experience into Action

Bring an experienced senior-level commercial perspective to your Baltic market challenge.

Start with the challenge. Define the priorities. Take the practical next step.