About Trade Project
Commercial Experience Behind Better Baltic Market Decisions
Trade Project is a Baltic Commercial Advisory firm helping companies make better commercial decisions in Estonia and across the Baltic markets.
Built on 30+ years of hands-on commercial and sales experience, including 16+ years of Baltic-level leadership across FMCG and consumer goods.
Practical experience. Independent perspective. Commercial focus.
Built on senior commercial experience across the Baltic markets.
Experience across international brands, distributors, retail customers and commercial teams provides a practical view of the full commercial value chain.
- 30+ Years
- Commercial & sales experience
- 16+ Years
- Baltic-level leadership
- 3 Baltic Markets
- Estonia, Latvia & Lithuania
- FMCG & Consumer Goods
- Brands, distributors, retailers & commercial teams
Built on senior commercial experience across the Baltic markets
Commercial advice grounded in real market experience.
Trade Project applies hands-on commercial experience to help companies make better Baltic market decisions and turn them into practical action.
01
Practical Perspective
Recommendations reflect real market conditions, customer expectations and execution requirements.
02
Cross-Commercial View
Strategy, customers, pricing, sales and distribution are considered as connected parts of the commercial system.
03
Decision Focus
The focus is on clearer priorities, better commercial decisions and practical next steps.

Independent thinking. Senior-level involvement. Practical commercial focus.
Advice is shaped around the client’s actual business situation and commercial priorities — not a predefined consulting model.
01
Independent Perspective
An objective external view helps challenge assumptions and support better commercial decisions.
02
Senior-Level Involvement
Clients work directly with experienced commercial leadership throughout the assignment.
03
Practical Commercial Focus
Recommendations must work in real customer, sales and distribution environments.
04
Focus on What Matters
Work stays focused on the commercial priorities where external support can create the greatest value.
Let’s Turn Experience into Action
Bring an experienced senior-level commercial perspective to your Baltic market challenge.
Start with the challenge. Define the priorities. Take the practical next step.

















