Baltic Commercial Advisory
Trade Project
Market Entry. Key Accounts. Sales Management. Distribution.
Practical commercial advisory and hands-on support for companies entering or developing their business in Estonia and the Baltic markets.
Commercial experience built with leading international companies
Trade Project works with international brands, manufacturers and companies entering, developing or strengthening their business in Estonia and the Baltic markets.
Entering the Baltic Market
Companies evaluating market entry and needing practical local commercial expertise.
Strengthening Existing Baltic Business
Companies looking to improve commercial performance and market execution.
Building Local Commercial Capability
Companies needing experienced KAM or Sales Management support without immediately adding a full-time commercial role.
Finding or Evaluating the Right Distributor
Companies looking for, changing or assessing a Baltic distribution partner.
Local commercial expertise focused on the realities of the Baltic market.
Trade Project supports companies across four core areas of Baltic commercial development.
Market Entry
Assess market readiness and the practical requirements for entering Estonia and the Baltic markets.
Baltic Market Readiness™ Assessment
Key Accounts
Strengthen key customer relationships, negotiations and account development.
Key Account Management Advisory & Support
Sales Management
Strengthen sales priorities, execution and commercial leadership.
Sales Management Advisory & Interim Support
Distribution
Identify and assess distributors and commercial partners for stronger route-to-market decisions.
Baltic Distributor Search & Assessment
Meelis Maalmann
Founder — Trade Project
You work directly with a senior commercial professional — not a team of juniors. Decades of key account management, sales leadership and distribution experience with leading international consumer goods companies in the Baltic markets.
Baltic Market Readiness™ Assessment
Is your business ready for Estonia and the Baltic markets?
A practical commercial assessment for companies considering market entry or looking to strengthen their existing Baltic business.
We assess the key factors affecting commercial readiness and provide a clear management recommendation:
- GO
- CONDITIONAL GO
- NOT NOW
- NO-GO
Baltic commercial development requires practical understanding of how brands, distributors, retailers and commercial teams work together.
Practical Baltic Market Experience
Commercial experience across Estonia, Latvia and Lithuania.
Strong Key Account & Retail Perspective
Hands-on experience in key account management, retail negotiations and customer development.
Commercial Leadership Experience
Sales management, pricing, profitability and commercial execution.
Advisory + Hands-On Support
Independent commercial advice combined with practical support where needed.
Practical decisions. Realistic execution. Sustainable Baltic business development.
Planning Your Next Move in the Baltics?
Whether you are entering the market, strengthening commercial performance or looking for the right distribution partner, Trade Project can help define the practical next step.
A focused first conversation about your commercial situation and priorities.